At NOUSHELLA, we seek to create garments that transcend beyond the body, developed from psychological studies and with the use of symbols, arts, history, and different cultures. This allows NOUSHELLA to not only showcase and celebrate external beauty, but also reveal the beauty within the individual. Understanding the profound impact of psychological nuances, NOUSHELLA deliberately embraces archetypal fashion, infusing its design philosophy with elements from Jungian psychology and Greek mythology. This unique approach seeks to forge a figurative connection between fashion and psychology, where Jungian mythical motifs serve as a bridge between ancient narratives and contemporary styles. In the words of Jung, 'Mythical motifs frequently appear, but clothed in modern dress,' highlighting NOUSHELLA’s commitment to weaving psychological depth into the fabric of fashion.
Individuals embodying the Demeter archetype exude a maternal essence, derived from the Goddess of Grain and the Harvest, particularly emphasised in her mythological connection with her daughter Persephone. This maternal archetype manifests through the provision of physical, psychological, or spiritual nourishment to others, significantly influencing a woman's life trajectory and impacting those within her sphere. Drawing inspiration from Demeter's benevolent nature, akin to a bird gracefully soaring over bountiful harvests, the style associated with this archetype caters to women characterised by strength and generosity. It reflects an aesthetic that seamlessly combines striking and comforting elements, mirroring the distinctive and radiant patterns freely navigated by a bird in a vibrant sky, encapsulating the nurturing qualities inherent in the Demeter archetype.
Crafted meticulously from custom-made jacquard fabric, the Splendour Reefer draws inspiration from Demeter. Through its design, the reefer pays homage to Demeter’s association with womanhood and the feminine through its layered collar, with the intricate motifs in the design emerging from vintage Persian carpets. The garment boasts a tailored fit, accentuating the feminine silhouette to create a sense of glory. To emphasise the goddess’ powerful presence, the custom gold-tone belt buckle is centralised in its placement at the root chakra. Able to be styled for a range of occasions, the Splendour Reefer demonstrates its versatility and enhances the graceful femininity of its wearer, providing a regal glow.