At NOUSHELLA, we seek to create garments that transcend beyond the body, developed from psychological studies and with the use of symbols, arts, history, and different cultures. This allows NOUSHELLA to not only showcase and celebrate external beauty, but also reveal the beauty within the individual. Understanding the profound impact of psychological nuances, NOUSHELLA deliberately embraces archetypal fashion, infusing its design philosophy with elements from Jungian psychology and Greek mythology. This unique approach seeks to forge a figurative connection between fashion and psychology, where Jungian mythical motifs serve as a bridge between ancient narratives and contemporary styles. In the words of Jung, 'Mythical motifs frequently appear, but clothed in modern dress,' highlighting NOUSHELLA’s commitment to weaving psychological depth into the fabric of fashion.
Hera, the Goddess of Marriage and Queen of Olympus, is often associated with individuals who exude a regal and stately essence. Individuals embodying the Hera archetype exude a determined and resolute demeanour, reflecting the unyielding nature associated with the archetype of the Goddess of Marriage. As the personification of unwavering commitment, this archetype is characterised by a no-nonsense approach and a vigilant demeanour. The Hera archetype empowers individuals to cultivate enduring bonds, showcasing steadfast loyalty, unwavering faithfulness, and resilience in the face of challenges alongside a partner. Serving as a motivational force, this archetype inspires individuals to exhibit unwavering commitment, embodying the resolute qualities synonymous with the determined persona often associated with dedication in relationships.
The dress in focus here is the Anima dress, which boasts a midi-length silhouette, gracefully falling below the knee. Crafted from black stretch fabric, it seamlessly contours the body, ensuring both comfort and ease of movement. The bralette bodice, adorned with intricate embroidery inspired by delicate floral motifs, symbolises Hera’s connection to nature and fertility. These design elements imbue the bodice with an enchanting and graceful allure. A scalloped design at the waistline, where the skirt and bodice converge, adds an extra layer of femininity to this sophisticated garment. The deliberate selection of black stretch fabric, complemented by mesh and embroidered applique, captures Hera’s essence as a goddess associated with marriage while embodying her majestic presence as the queen of Olympus. This elegant dress reflects a harmonious blend of symbolism, craftsmanship, and regal sophistication.
Works referenced:
Bolen, Jean Shinoda. 2014. Goddesses in Everywoman. San Francisco, CA: Harper Collins.