At NOUSHELLA, we seek to create garments that transcend beyond the body, developed from psychological studies and with the use of symbols, arts, history, and different cultures. This allows NOUSHELLA to not only showcase and celebrate external beauty, but also reveal the beauty within the individual. Understanding the profound impact of psychological nuances, NOUSHELLA deliberately embraces archetypal fashion, infusing its design philosophy with elements from Jungian psychology and Greek mythology. This unique approach seeks to forge a figurative connection between fashion and psychology, where Jungian mythical motifs serve as a bridge between ancient narratives and contemporary styles. In the words of Jung, 'Mythical motifs frequently appear, but clothed in modern dress,' highlighting NOUSHELLA’s commitment to weaving psychological depth into the fabric of fashion.
As the Goddess of the Hearth, Hestia captures a unique essence rooted in ritualistic and traditional significance. Unlike the adventurous pursuits of other deities, those embracing the Hestian archetype find strength in the ‘living flame’ at the core of homes, temples, and cities. Symbolising peacefulness, spirituality, and domesticity, the Hestian archetype thrives within the hearth’s sanctuary. In contrast to those who venture into the outside world, individuals resonating with Hestia's essence choose to focus on the nurturing and contemplative aspects of life. This archetype reflects a serene and centred spirit, emphasising the significance of inner sanctuaries and the domestic sphere as sources of strength and fulfilment.
When it comes to Hestian style, the garment featured here is the open-back black Lumière Dress. This captivating design captures the Hestian archetype’s grace, elegance, and warmth with its embroidered bodice and fitted silhouette. Sheer mesh serves to add an alluring touch and is laid over geometric patterns. Seemingly creating the illusion of secrecy, this garment, instead of concealing or constricting its wearer, serves as a distinguished selection for those desiring a synthesis of mythical allure and contemporary elegance.
Works referenced:
Bolen, Jean Shinoda. 2014. Goddesses in Everywoman. San Francisco, CA: Harper Collins.