Noush describes her approach to addressing the challenges:
“The most important thing in treatment is when people start to have self-awareness. This is the first step in the therapy. I believe this is the most important thing to prevent any problems, for example an issue with body image, or with eating disorders. As psychologists, our primary focus involves grasping the strengths and weaknesses of the individual, which lays the groundwork for our professional contributions. This is something that has really been missing in the fashion industry, and the seven archetypes give us the perfect starting point for our design approach”.
In weaving together mental health considerations and design aesthetics, Noush and Jalal derive inspiration from diverse narratives, folklore, and mythology. Their creative process transcends geographical boundaries, crafting pieces that resonate universally through the symbolic representation of the seven archetypes.
Rooted in the conviction that mental health awareness is integral to well-being, NOUSHELLA aspires to convey the profound beauty and comfort of embracing one's identity. Through the medium of fashion, the brand seeks to articulate emotions that transcend linguistic limitations, fostering a shared understanding of the nuanced journey towards self-acceptance.
